The Behavioural Insights Team – also known as the Nudge Unit – is now a social purpose company. It is partly owned by the Cabinet Office, employees and Nesta. For more information, please visit the Behavioural Insights Team’s website.

Our global headquarters are based in London, a few streets away from where the team was originally set up in 10 Downing Street. Our team of 120 work in clusters covering the full range of domestic policy areas, as well as international development. It’s also home to BI Ventures, and our data science and research team.
This year the London office has welcomed guest speakers such as Nobel Prize winner Richard Thaler, run a series of seminar events, and hosted news crews from around the world.